This week marks the beginning of the 2019 Masters in Augusta, Georgia. The Masters, known for its vibrant yellow and green, has a rich history dating back to 1934, and has been home to some of golf’s greatest moments. One of these great moments occurred at the 2004 Masters when Phil Mickelson made a birdie putt on the final hole to win the 68th Masters and seal his first Major tournament victory.
Perhaps most memorable in this Master’s moment was Phil’s celebration as his ball found the bottom of the cup – a triumphant, spread-eagle jump with his hands held high in the air. This second within this magical moment has been immortalized as Phil’s personal brand and the silhouette of Phil’s 2004 Masters jump can now be seen used by many of Phil’s current business ventures.
For Mickelson, his win at the 2004 Masters represented a breakthrough. To that point in his career, Phil had 17 top-10 finishes in the majors and was widely considered the best player to not have won a major championship. At the 1999 U.S. Open, Mickelson lost on the final hole in heartbreaking fashion as Payne Stewart sunk his 18ft putt to win the tournament. Between 1999 and 2003, Phil had finished second or third in majors a total of 6 times. As his final putt at the 2004 Masters caught the lip, circled around, and went in, years of hard-work and heartbreak washed away. Phil was, at that moment, now a majors champion and a winner of the most storied of all majors, The Masters.
As a Phil Mickelson Golf Property, we proudly wear the “Jumping Phil”. Seen around our facility and on apparel available for purchase in our golf shop, the silhouette of Phil’s jump reminds of this historic moment in golf and begs us to play the game with a similar excitement. As we witness the 2019 Masters this week, we watch in anticipation of yet-another Masters moment – especially one that involves a certain left-handed, 3-time Masters champion.